Based in Taichung, Taiwan, Pao Huei Development is a major Taiwanese luxury residential developer with a long history and a clear strategic difference. However, due to a practice of quiet, word-of-mouth marketing, they were little known outside a select group. The developer approached us to help articulate the company’s point of difference to potential buyers in Taiwan and to creative partners abroad.
• 124 pg. case-bound brand book (complete content creation)
• bilingual website